New adventure sports brand introduced by Red Sea Global

 

The developer of The Red Sea and Amaala, Red Sea Global, has introduced Akun, a new adventure sports brand that will provide distinctive experiences for visitors to RSG venues.

According to Red Sea Global Group CEO John Pagano, "We believe the experiences available for our guests are just as important as the destination itself."

"Akun will offer a diverse range of 'bucket-list' adventures set in, over, and throughout breath-taking sea and landscapes, and each builds on the exciting sense of exploration we nurture at our destinations," continued Pagano.

The brand will run and oversee adventure and sports activities at RSG venues like gravel, mountain, fat-tire, and electric biking, trail running, and hiking along various natural trails. There will also be a selection of action sports for both beginners and experts, including climbing and scrambling.

Along with creating cultural and conservation paths and presenting the history of these ancient sites, Akun will also be closely associated with the local populations in each destination.

One of the many RSG-owned subsidiary companies that will support its advancements is the brand.

In February, WAMA, which provides water sports activities, and Galaxea, which provides diving experiences, were introduced as the company's first two subsidiary companies.

Before our first visitors arrive at The Red Sea this year, we can now offer a full trio package of sporting experiences thanks to the combination of WAMA and Galaxea, our water sports and diving brands.

The operators Bungy New Zealand and Air Sports Group, who will both evaluate the immense potential for adventure tourism at RSG venues, and Akun have already inked two initial partnership agreements.

In order to assess the potential for air sports in Amaala and the Red Sea, including activities like skydiving, paragliding, paramotoring, and hot air ballooning, Air Sports Group will carry out a 13-week on-site technical evaluation.

This year will see the debut of three Red Sea resorts as well as the opening of the first section of the Red Sea International Airport, which will serve domestic flights. The location will have 50 resorts with up to 8,000 hotel rooms and more than 1,000 residential buildings when it is finished in 2030, distributed across 22 islands and six inland regions.