Ajmal Perfumes makes impact at Beautyworld Middle East 2022

 

The largest international trade show for the beauty sector will take place in the Middle East in 2022. The show is anticipated to draw over 30,000 people from over 100 different nations.

The brand of Ajmal Perfumes is extremely proud to be participating in Beautyworld Middle East 2022 for the first time. In the Fragrance Compounds and Finished Fragrance Section at the Dubai World Trade Centre, Ajmal has a fantastic kiosk at Booth Number 2H12 that will be open from October 31 to November 2 from 10 am to 6 pm.

Ajmal's legacy of over 70 years will be celebrated at Beautyworld 2022 with an intriguing collection of Oriental and Western perfumes, unrivalled Agarwood, the iconic Dahn Al Oudh, and much more. Since Ajmal is one of the very few Grower-Manufacturer-Retailer Brands in the world that is really Farm to Fragrance, it possesses unrivalled strengths. The greatest way to describe their journey is so at Beautyworld.

The Deputy COO of Ajmal Perfumes, Abdulla Ajmal, commented on this by saying, "Ajmal's brand concept is Crafting Memories - thus we expect to craft and leave behind indelible memories for everyone. Additionally, by making Ajmal Perfumes available in 50 countries and expanding our global reach, we are establishing ourselves as a Global Essence, making Beautyworld 2022 significant to us.

The brand will put a lot of effort into realising its goal of being a global essence, with the UAE Sales Team, the International Exports Division, and the Travel Retail Division all having significant representation.

In the Middle East, Ajmal Perfumes has always been a trend-setter. According to projections, the global market for perfumery will increase from $31 billion in 2021 to over $44 billion in 2028. This corresponds to a CAGR of 5% from 2021 to 2028.

However, the post-pandemic impact on the total market and, consequently, on the current and future patterns, should be taken into consideration. Even the packaging for fragrances will be important, especially for companies who use refillable bottles and recyclable post-consumer materials. Another intriguing pattern is that consumers are thinking more about odours and their sense of smell after Covid, which makes them more likely to favour perfumes that encourage emotions of clarity or calm.

Given that Ajmal is an extremely eco-aware business with a foundation in reforestation and giving back to Mother Nature, and believes in growing their purpose in the years to come, this fits perfectly with their pledge.

For almost ten years, Ajmal has focused on the youth. Ajmal started an initiative in 2016 called Qafiya that promotes perfumes that were jointly made by Khaleeji youth, for Khaleeji youth, and for the benefit of Khaleeji youth. Launches of Qafiya have taken place in the UAE, Kuwait, KSA, and now Qatar in honour of the World Cup.