Accelerating digital transformation in post-pandemic world


The COVID-19 crisis has caused dramatic disruptions in the lives of individuals and working of businesses across the world. After months of grappling with the pandemic, world governments are working on reopening their countries gradually. As people look forward to adapting the new normal, it is important to note that digital transformation will play a crucial role in the process.

The ongoing global health crisis will potentially accelerate digital transformation across various sectors of society. Diverse portfolios of companies are exploring opportunities for digital transformation from reinventing their workspaces to customer delivery experiences. Brick-and-mortar businesses are shifting their offline business online. World governments are adopting modes of digital technology to carry out routine operations.

In the post-Coronavirus world, businesses are planning on moving toward digital transformation initiatives that will help in running the process smoothly and support recovery from consequences of the pandemic. In the age of social distancing, remote working is here to stay. Therefore, technological changes can help businesses adapt to the demanding situation. The demand for tech support is also increasing at an unprecedented scale keeping in view of the 'work-from-home' norms.

Digital savviness will prove significant for retailers and brands due to the changing preferences of buyers. It is much-needed for brands and retailers to boost investment in building their digital capabilities to engage the maximum number of consumers and generate revenues.

In the education sector, while digital learning can look troublesome, it has become the need of the hour for educational institutions to adopt innovative ways of digital transformation to impart learning to all sections of society. However, to achieve this, world governments must address the hindrances caused by digital divide in a vast number of remote areas. Due to lockdown restrictions, schools, universities, and other educational institutions are already working through virtual-distant learning methods. Teachers and students are engaging in dialogue through means of video-conferencing to limit human contact. 

Furthermore, public health officials are encouraging the healthcare sector to expand prospective of telemedicine through smartphones and other ways in the post-COVID world. Telemedicine allows less to none human contact which is certainly essential in the health sector in times of social distancing.

Responding to the accelerating demand for digital transformation, multinational tech companies such as Google and Microsoft are rolling out promising tools to support businesses and organizations in shifting their operations to remote and online platforms. While in the normal course of action, digital transformation could be considered as forward-thinking, in the Coronavirus environment, it has become a necessity for survival.

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