Maseera Holding Acquires ADVA: A Strategic Move in Egyptian Consumer Finance
In a significant development in the financial sector, Maseera Holding for Financial Investments (#Maseera), a portfolio company of 2PointZero, has successfully acquired ADVA, a leading consumer finance platform in Egypt. This acquisition marks a strategic expansion in the fintech ecosystem, reinforcing Maseera’s commitment to driving financial inclusion and innovation in emerging markets. The Players Behind the Deal Maseera Holding & 2PointZero Maseera Holding operates as a key financial investment firm under 2PointZero, a transformational global investment platform. 2PointZero, in turn, is a subsidiary of International Holding Company (#IHC), a powerhouse in diversified investments spanning multiple industries worldwide. ADVA: Pioneering Consumer Finance in Egypt ADVA has established itself as a disruptive force in Egypt’s financial landscape, offering flexible and accessible consumer finance solutions. By leveraging technology, ADVA has provided seamless lending services fo...
